In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor welcome Joel Whittle, a visionary entrepreneur in the video production industry. Joel shares his journey of shifting from traditional employment to establishing WIM Media, a company dedicated to helping entrepreneurs express their unique stories through video. 

Key Insights: 

• Personal Branding through Video: Joel emphasizes the significance of video in personal branding, highlighting its power to foster genuine connections and effectively communicate brand messages. 
• The Journey to Entrepreneurship: Joel discusses his transition from a conventional career to following his passion for video production, underlining the importance of starting somewhere and being consistent. 
• Video’s Impact on Professional Services: In the realm of professional services, Joel notes how video can significantly enhance client engagement and trust, setting businesses apart in a competitive market. 
• Content Creation Tips: Joel offers practical advice for creating engaging video content, including starting simple with smartphone cameras and focusing on authenticity.