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We’re thrilled to introduce you to our podcast, where we’re dedicated to guiding you through the exciting journey of personal branding, tailored specifically for professionals like you – whether you’re a lawyer, an accountant, an engineer, or any other professional services expert.
In today’s fiercely competitive landscape, standing out is no longer an option; it’s a necessity. Your personal brand is the signature that sets you apart, and we’re here to help you shape it.
But it’s not just about what’s on paper; it’s about the story you tell, the values you represent, and the impact you create. Each episode of “Personal Branding Unlocked” will dive deep into a wide range of topics designed to elevate your personal brand for success.
We’re not here to just talk theory; we’re here to provide actionable insights and strategies that you can apply to build a strong, authentic personal brand aligned with your professional goals.
You’ll also hear inspiring success stories from professionals who have transformed their careers through effective personal branding. And we’ll engage in thought-provoking discussions with industry experts, keeping you up-to-date with the latest trends and best practices in personal branding.
Got burning questions about personal branding? We’ve got answers. From understanding how algorithms work on LinkedIn, TikTok, and all your other social platforms, we’ve got you covered.
So, whether you’re just starting your career journey or you’re a seasoned professional looking to elevate your brand, “Personal Branding Unlocked” is your go-to resource.
Join us on this exciting journey as we unpack the art and science of personal branding. Get ready to craft your professional identity because in every episode, we’re going to provide you with the tools you need to succeed.
Mark your calendars and hit that subscribe button to be the first to get our full episodes. Your personal branding journey starts here with “Personal Branding Unlocked.”
Josh is a successful entrepreneur and the founder of Scrubba Body and Hey Hudson, two thriving e-comm businesses, based in Newcastle, NSW. With a passion for handcrafted bath and body products, Josh embarked on a journey to create a brand that embodies natural and vegan principles, using locally sourced ingredients. What started as a kitchen-based operation with just five products has now blossomed into a full-fledged enterprise with a shop and production facility, offering a diverse range of nearly 200 products.
Driven by a commitment to quality and sustainability, Josh’s businesses have gained significant recognition and are now stocked in over 180 stores across Australia, New Zealand, Singapore, Japan, and the United States. By prioritizing ethical practices and embracing the power of nature, Josh has fostered a loyal customer base and established strong partnerships with retailers worldwide.
Beyond the business realm, Josh is also actively involved in promoting and supporting the queer small business community. As a co-host of the popular podcast, “Got A Queery,” Josh engages in insightful conversations with fellow queer entrepreneurs, delving into both their business journeys and personal lives. Through this platform, Josh strives to inspire and empower others, fostering inclusivity and highlighting the unique stories within the small business landscape.
Josh is currently completing his MBA / Master Of Marketing at the University Of Newcastle and hopes to share what he learns through this podcast while also expanding his knowledge through the tips & tricks from the expert guests.
Hi there, I’m Monica Walmsley,
I’ve worked in the Recruitment industry since 2005, specialising in professional services. My journey has taken me from Dublin to Canberra and finally to Newcastle. Over the years, I’ve held diverse roles, from Manager at a large multinational firm to Director at a boutique agency, and co-founder of my own recruitment agency. This extensive experience in professional services recruitment has given me an intimate understanding of the intricacies of these industries.
Throughout my career, I’ve recognised the critical importance of personal branding. From the early days, I eagerly attended networking events, advertised in newspapers, and leveraged every opportunity to establish my name in these fields. I was also an early adaptor to LinkedIn, realising its potential to build personal branding and foster a robust network within my target audience – lawyers and accountants.
In 2022 I stepped away from recruiting to focus on new endeavours, including going back to Uni to study my MBA. While at Uni, I gained valuable skills in digital marketing. This deepened my understanding of brand-building across various channels, including emerging platforms. I also came to appreciate the advantage that influencers held over their competitors.
During my study, it dawned on me that in the professional services arena, there was a noticeable gap in personal branding. Unlike industries such as beauty or retail, where influencer marketing thrives, professional services tend to shy away from this type of marketing. This seems like a missed opportunity, given professional services revolve around clients buying the time, expertise, and skills of a service provider rather than tangible products. Hence, it’s in this industry, more than any other, that personal branding is paramount. Customers seek to engage with professionals they know, trust, and like because they’re investing in a person’s capabilities, not just a product they can touch. This realization led to the birth of the “Personal Branding Unlocked” podcast.
I’m thrilled to embark on this journey, exploring personal branding for individuals in the realm of professional services.
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